Solutions for Chinese brands to reach American audiences on social media
Managing media across social channels is both complex and time consuming, with a lack of standardization and consistency. With creative, targeting, and reporting workflows fragmented across multiple platforms, teams spend valuable time and effort on manual and tedious tasks. With a rapidly growing investment across social media, marketers need to optimize how they manage that spend to drive business outcomes.
Reach new audiences
Explore unique audience insights and targeting, and distribute custom first- or third-party segments across ecosystems
Consolidate activation
Improve productivity with cross-platform workflows for activation, reporting, and optimization across Amazon, Facebook/Instagram, LinkedIn, Pinterest, Snapchat, and Twitter.
Boost performance
Quickly execute the best optimizations with cross-platform insights based on source-of-truth measurement and native platform data.
Advanced audience solutions
Use first-party data or segments from DMPs and transparently scale your audience using offline consumer attributes and behaviors. Take advantage of proprietary data science and insights from billions of social media interactions to build custom-made audience targeting. Utilize more than 3,000 pre-built segments from leading data providers like Oracle, Experian, and Foursquare to reach specific audiences
Creative capabilities
Generate hyper-personalized creative at scale and tailor content to locations, markets, audience segments, product preferences and more. Streamline creative collaboration across teams with permissions for uploading assets, approving creative, or launching ads. Import approved assets directly from content management systems like Opal or Vidmob.
Flexible reporting
Analyze holistic performance with a consolidated, cross-channel analytics module that integrates native, custom, and third-party metrics. Use visual charts and interactive tables to analyze and act on performance insights and recommendations generated by machine learning and proprietary data science.
Unique measurement
Measure performance beyond native publisher capabilities using custom-defined KPIs built on outcomes from website or app analytics, revenue data, brand safety data and more. Link source-of-truth data to closed ecosystem campaign data to measure, report, and optimize based on the metrics that are critical to your business.
Real-time optimization
Avoid over- or under-spending with a pacing dashboard for monitoring spend and performance KPIs. Create rules or let machine learning auto-optimize bids and budgets based on live outcome data. Optimize campaigns using recommendations generated at the creative, audiences or label level.
