UGG drives increased revenue with Target Sets


Ugg worked with media agency, Jellyfish, to target ultra-relevant shoppers during their Cyber 5 campaign resulting in high ROAS.

Jellyfish 通过实施目标集帮助 UGG 增加收入


UGG, a household-name retailer, worked with their agency, Jellyfish, to run a Facebook campaign targeting holiday shoppers. The team needed to reach revenue goals and maximize the hectic five-day shopping period from Thanksgiving to Cyber Monday, known as Cyber 5, by reaching the right audience at the most relevant time.


The team implemented Mediaocean target sets prebuilt targeting for Holiday, Black Friday and Cyber Monday Shoppers. These hyper targeted audiences ensured they reached a highly engaged demographic who were in the market to shop holiday deals.


The Cyber 5 campaign engaged ultra-relevant shoppers and delivered results across the board. Mediaocean audiences contributed to 21% of total on-platform revenue and proved to have a 60% more effective ROAS than non-Mediaocean target audiences.

Connect with us

    View our Privacy Policy here